

VICTORIA MACPHERSON
Executive Coach & Consultant
UNITED KINGDOM | LONDON
Summary
Victoria is an executive coach known for her grounded, intuitive style and strong commercial acumen. She helps leaders navigate complexity with clarity, purpose and presence. Her coaching is rooted in the belief that greater self-awareness leads to better leadership — not only in how we perform and build relationships but also how we nurture ourselves and build our resilience.
Coaching Style
Victoria blends pragmatism with creativity, drawing on Gestalt methodology alongside data-led insight. Her style is warm yet incisive and she draws on a range of imaginative ways to enable clients to gain perspective and insight. She works particularly well with leaders growing businesses or stepping into bigger roles, helping them manage the pressures of performance, people and personal wellbeing. She has a particular interest in stress and resilience. Clients describe her sessions as a space to think clearly and gain valuable insight which enables change. Over the course of a programme, they report greater self-awareness, stronger emotional agility, as well as learning valuable leadership tools. Victoria integrates tools such as Hogan psychometrics, HeartMath and Firstbeat resilience profiling to support deeper change.
Professional Experience
Victoria began her career in investment banking, working in bond sales and derivatives marketing at BNP Paribas. She then moved into executive search, advising clients on senior hiring and leadership fit – first at Hogarth Davies Lloyd, then as co-founder of Figtree Search. Her work at the intersection of talent, leadership and business strategy naturally evolved into coaching, and she retrained professionally in 2013. Since then, she has worked with senior leaders across sectors including finance, technology, and in the start up world. Her approach combines sharp commercial insight with deep psychological understanding.
Qualifications
Victoria qualified as an Executive Coach with the Academy of Executive Coaching (AOEC) in 2013, is an Accredited Gestalt Advanced Coaching Practitioner, and assists on the AOEC Advanced Gestalt programme. She is also a Hogan Psychometric Practitioner, HeartMath certified, and a Cruse Bereavement Volunteer.
Personal Interests
Victoria enjoys exploring cultures through travel, food, and language, and spends time at her house in southwest France. She is passionate about mental health, wellbeing, and personal development. She is fluent in English, French and Spanish and can coach in all three languages.


























