MAGDA NICULESCU

AGDA NICULESCU – EXECUTIVE COACH & CONSULTANT

Magda was born for radical, unsettling, uncontrollable times. She assists clients to find wisdom, meaning, clarity, focus, agility, resolve, resilience, confidence and peace in “impossible” situations. Magda inspires leaders to create the future instead of waiting for it to happen and catalyses them to fully show up as change makers, no matter their place in a company. With an unapologetic drive for impact, boldness in challenging average results and a penetrating understanding of human fabric, she possesses a true gift to unleash people to create success beyond numbers and impact that makes a real difference for all: clients, colleagues, organization, community and... themselves.

Magda is a business professional first, priorly having had significant executive experience in international environments (Central and Eastern Europe focused but also Turkey and Western Europe) in the areas of Strategy, Innovation, Marketing, Branding and Communication, with Mars and Procter & Gamble. In each coaching or consulting assignment she brings along solid business acumen, expertise in generating growth and craft in influencing across corporate layers, having managed complex P&Ls, teams and stakeholders.
She is the author of several frameworks and development programs: Leadership Accelerator, The Neuroscience of Change, Agility Booster, Mastering Engagement, Becoming Emotionally Intelligent, and Advertising to Millennials.
Since 2010 she has worked in several industries: Consumer Goods, Advertising & Media, Construction, Energy, IT, Supply Chain, Professional Services, Pharma, Private Equity and NGOs.

She is fascinated by the human mind and being a catalyst of human potential is a calling for her (in her words, nothing less than for people “to fall in love with their life”). From a young age her drive has been to figure out “how the world works” and humans’ “usage instructions”. Hence, developing deep scientific expertise as a professional coach and Leadership & Change consultant is both a passion and a responsibility for her. She is a polymath, and therefore excellence, constant development, anticipating the future, innovating and driving change are part of the very fabric she’s made of, not only a professional skill.
She constantly keeps up with the latest research in adult learning, performance psychology and especially in neuroscience.

Magda holds two Masters: in Business Administration and International Trade from École Supérieure des Affaires de
Grenoble and a B.Sc in Psychology from Bucharest University. She has qualified in coaching with Noble Manhattan UK and Supercoach Academy USA and holds several other professional certifications.

magda@aesarapartners.com
m. +40 722 222 770